Association for Corporate Support of the Arts. - Kigyo Mécénat Kyogikai

As a remark of the 20th anniversary of Association for Corporate Support of the Arts, this book offers 20 years of mecenat trends and cases studies, as well as comments from Japanese Corporate Mecenat pioneers. It also includes the overview of current corporate mecenat activities with photos and charts.

Content

Preface Shigeo Fukuchi [President of Association of Corporate Support of the Arts, Chairman of Japan Broadcasting Corporation (NHK)]

20 years of Corporate Mecenat Yoshiharu Fukuhara [Chairman of Association of Corporate Support of the Arts, Shiseido Honorary Chairman]

I 20 years of Mecenat: “The Investigation Survey of Mécénat Activities”

1. 20 years of Mecenat trends and social activities
2. Reading from “The Investigation Survey of Mecenat Activities” – KMK Research Committee

II What Corporate Mecenat Has Done

1. Corporate Mecenat has been supporting the creators of arts and culture, and stimulating new creative activities
2. Corporate Mecenat has created more opportunities for everyone to see and feel arts
3. Corporate Mecenat has encouraged a variety of creative presentations of people
4. Corporate Mecenat has nurtured of next generation through arts, and contributed to the international exchange
5. Corporate Mecenat has turned its eyes to diverse culture as well as its own
6. Corporate Mecenat has supported the local culture, and brought vitality to the local regions

III Corporate Mecenat

1. Cultural Facilities of Corporations
   Concert Hall/ Theatre, Multi-purposed facility/ Art Museum/ Museum, Gallery
2. Budget for Mecenat, Mecenat by Money
   Mecenat Activities Expenses / Sponsorship and Organization Support / Grant Program / Donation … “Art Project Assistance Approval Program”
3. Mecenat by Management Resources
   What we can see from Mecenat Award
   Tadashi Ichihashi [Head of Mecenat Award Section Committe, Chief Shiseido CSR]

IV Mecenat to Revive the Local

1. “Region” oriented Mecenat by data
2. Urgent proposal of “New Compact” for Social Creativity – the local community regeneration by Culture Promotion-

V More Bearers of Cultural Promotion

1. Mecenat by Partnership
   “10 Proposals for Japanese Art Promotion”
2. Toward Arts and Cultural Promotion of the Private Sectors
   Taneo Kato [KMK Director, Chairman of Research Department, Executive Secretary of Asahi Group Arts Foundation]